Born and raised near Leeds in the North of England, U.K., I moved with my wife of 16 years, Emma, and three children, all born in England, Arran 15, Macy 14 & Eddie, 10 in February 2013 to Los Angeles. Recently, in February 2023, we all became joint U.S. and British citizens.
My background is 100% within food production throughout my career, across a broad range of categories and three countries: - UK, USA, and Canada. The main modern food safety standards across the world were established in 1990’s between the British retailers and UK food manufacturers.
I was fortunate, or unfortunate to have all the scars from this period. It is this experience that resulted in me being headhunted to run a US Canadian fresh food business in 2013. I have a Master’s in Electrical and Electronic Engineering, from Imperial College London, and have been a registered Chartered Engineer since 2001. I rapidly moved from engineering to operations, with a short development stint in sales before taking general manager roles with full P&L responsibility.
In 2011 I had the opportunity to take the General Management Program at Harvard Business School. 2 years later, I moved from the UK to the US to lead a Fresh Prepared food business with operations in the US and Canada. I made that move predominately to experience a different commercial landscape, as the UK is dominated by 5 big retailers, which forces operational excellence, but makes making money hard.
On receiving my Green Card in 2016, I partnered with a New York private equity firm looking at the mushroom industry and became very excited, supporting the subsequent acquisitions in 2017 of South Mill from the Pia family and 8 months later, Champs, a British Columbia mushroom grower.
For two years, I commuted between PA and BC, with LA as the weekend home. Having recruited a great leadership team in British Columbia, my family relocated from the beach in LA to Kennett Square. The Pia family introduced me to Sanford, where our three children, Arran 10th, Macy 8th, and Eddie 5th, have been since the start of the 2019/20 academic year.
We will grow in excess of 150 million pounds of mushrooms annually in 2023, and as we grow, we are committed to transforming the North American mushroom industry, which we can proudly say we are doing. In terms of my personal style, I am strategically insightful, innovatively collaborative, and energetically action-orientated all whilst having fun, and no doubt, many would say way too direct at times! Having fun is essential in everything we do individually and as a family. We are passionate about travel, adventure, a healthy mindset, and Formula 1 racing.
We are currently converting a school bus into an RV, and our family goal is that all our children will travel to all 50 states before they leave Sanford and go to college. We are well on the way and going to do the Dakota’s on the bus!